I coach clients worldwide via phone/video calls and am available for travel for training and speaking engagements. Let me know what you need with one of the forms below – click on the appropriate link to expand:

Book a free taster coaching session

Tell me a bit about why you’re interested in coaching with soulambition – where are you feeling stuck? Have you had coaching before, and if so, how did that go? If you’re feeling unclear on what you need, you might like to try the Wheel of Life exercise first to get an idea of which areas to focus on.

See the rates page for pricing info.

All of your communications with me are 100% confidential – soulambition is a one-woman business so no-one sees your email but me.

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Enquire about a training course

Please provide some initial information on what you need – topic (see the training page for options), number/knowledge level of attendees, location and provisional or firm dates and budget.

Please note: soulambition does not offer coach training/coaching, and can’t make recommendations on providers. Consider contacting a national/international coaching federation for information.

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Book Tracy for a speaking/media engagement

Please provide some initial information on what you need – topic, event/show, live or pre-record, location and date/time.

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Something else?

For anything else, please provide details below:

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You can also find me on various social media platforms – click the icons on the right.

My Story

I’m a coach, musician, people person, traveller, avid reader, dancer, linguist, foodie and eternal student (see below). I love hearing what makes people tick, and doing what makes me tick. I started studying life coaching back in ’04, when I hit rock bottom after years of unhealthy thinking patterns, poor self-esteem, unproductive choices and an uninspiring career path. Whilst that time of my life was very difficult and frightening, in retrospect, it was the best experience of my life as it pushed me to re-build myself into a stronger, happier, more confident person. In 2007, I launched soulambition because I wanted to help others do the same, from whatever point they were starting. I launched the “Dream It, Do It, Love It!” blog to share what I learned with an audience wider than my client base. I have always been fascinated by personal development, and over the years have taken a more scientific interest in wellbeing (including mindfulness), the mind and human potential. Music is my other big passion, and I currently combine the two careers through various projects.

Creative Industries

Not long after launching, I decided to move myself and my new business to the Côte d’Azur – and even appeared on a property programme, being shown lovely apartments in Nice! It felt like synchronicity at the time, but life and the property crash had other ideas. When it became clear I wasn’t going to be moving anywhere any time soon, I transferred all the goals for that move to my musical career – which was better timed, coinciding as it did with a great surge of artistic energy and collaboration in Belfast.

I piloted a music clinic for musicians/industry entrepreneurs in summer ’07, which led to a group of us organising UnConvention Belfast – the first external hosting of the Salford-based music industry event which has since gone international – in February 2008. After compèring  the Northern Irish music showcase at MIDEM in Cannes in 2009, I returned to Nice to visit and record with some new musician friends, and brought one of them over to Belfast for…

…the Sofa Sessions! In January 2010 I created an underground cabaret night as a way to bring local and international artists together, and to give myself opportunities to perform and develop as a musician. I ran these from my living room in Belfast for a couple of years, before being invited to move them to the iconic Ulster Hall for their 150th Festival. One of my performers, the immensely-talented Conor Scullion got in touch afterwards to suggest a musical collaboration between himself, myself and our mutual friend and excellent musician, Suitcase Suzy. We readily accepted, and spent the next while writing songs and playing some lovely venues and festivals as You, Me & the Sea. After our second rehearsal, Conor and I became a couple, moved in together a few months later, and then took off together to explore the world! We’re both enrolled in music psychology master’s programmes at the University of Jyväskylä, and have been travelling through Spain, Portugal and other European countries for the last few years.

Professional background

I graduated from Queen’s University, Belfast in 1999, with a BSc in Industrial Management. As part of that course I studied marketing, business policy, French (which took us to the Université de Pau et des Pays d’Adour for a trimester), learning in organisations, Quality Assurance and more. Having no clue what I wanted to do at that stage, I joined a training programme for an IT employer in Belfast and spent the next 7+ years working my way up from software developer to project coordinator and project management roles in a fast-growing IT subsidiary of a major US insurance company.

From ’04 to ’07 I coached pro bono whilst studying with the Institute of Life Coaching. After completing the Go For It programme and the University of Ulster/Ortus Business Development Agency’s Women in Enterprise Programme (WEP), I left my IT career and launched soulambition (in Jan ’07). In ’08 I was invited back to the WEP as a trainer/”dragon”, presenting on attitudinal skills and strategies needed to succeed in self-employment and giving constructive feedback on pitches. I also returned to the Go For It programme as a trainer and specialist workshop leader, training scores of start-up businesses in entrepreneurship and social media,  and developing client business plans.

Since 2007 I’ve delivered 1-to-1 coaching, motivational talks and workshops/programmes on emotional intelligence, personal development, networking (real-life and online) and entrepreneurship. I’ve written articles and contributed to various publications, and have had columns in the Irish Sunday Mirror (wellbeing) and Sunday Life & Belfast Telegraph (career building). I’ve been a specialist guest/panellist on various radio and television programmes, covering topics on personal development, wellbeing, the arts, travel and light entertainment, as well as interviewing guests as co-presenter on The Vinny Show. Read more about my speaking, writing and media work here.

Since launching soulambition I have been studying positive psychology, social psychology and neuroscience to bring scientifically-tested information and ideas to my coaching work. In 2014 I enrolled in a music psychology and master’s programme, at the University of Jyväskylä, Finland via the new  Jyväskylä Centre for Interdisciplinary Brain Research. My research is focused on music for wellbeing, and my interest in the intersection of music, emotion and technology was truly piqued whilst working with Northern Irish start-up, Sensum; see the Music+Brain section of get in touch if you’d like to work with me on your challenges and aspirations. I love to travel, so can be booked for training and speaking events in various locations. And of course I can write for you anywhere, if the topic is a good fit – get in touch!

Musical adventures

Having grown up performing in choirs and orchestras, including a tour of France and Switzerland with the North East Ulster Schools Symphony Orchestra, I returned to music a few years ago, performing at gigs, festivals and public arts events around Ireland, Europe and beyond (including Electric Picnic, One World Festival, Maiden City Festival). Being passionate about the positive social power of music, I’ve written, composed and performed music for local community projects, including Beyond Skin, a Northern Irish charity promoting diversity and combatting racism via arts programmes and interactive music experiences, Love Music, Hate Racism and the United Nations Development Fund For Women (now UN Women).

For about five years, I was a drummer with the excellent BEATnDRUM, performing at various community, public and civic events throughout Ireland and as part of pan-European arts programme BelBoBru. Specialising in Afro-Brazilian music, BEATnDRUM are the in-house bloco for Beat Carnival, a visionary organisation with a passion for artistic excellence and the transformative power of art to build bridges within communities.